The Cuop Cu Festival (also known as Hoi Cu or Nem Cu) is one of the typical folk festivals of Quang Binh, deeply imbued with the traditional cultural marks of residents along the Gianh River. Beyond being just a folk game, the festival is a fusion of belief, martial spirit, and community life, expressing hopes for a peaceful new year with favorable weather, bumper harvests, and prosperous lives. According to legend, the festival originates from the Tran Dynasty, associated with the famous general Pham Ngu Lao. Initially, the game was created to train physical strength, agility, and solidarity among soldiers. Over centuries, Cuop Cu gradually became a unique cultural activity every spring, contributing to preserving the traditions and identity of villages along the Gianh River.

The highlight of the festival is the ball ("cu"), the "soul" of the game. The ball is usually crafted from an old banana root, carved round, and baked to increase durability and flexibility, weighing about 3–4kg, wrapped outside with cloth or colored paper. The game takes place on a wide field or sandbank, with two tall bamboo poles hanging baskets as targets, creating lively and dramatic competitions.

Cuop Cu is not just a competition but also a symbol of solidarity, collective strength, and faith in a peaceful, prosperous new year. Cheers, urgent drumbeats, and crisp laughter blend together, creating a spring picture that is both bustling and rustic, rich in local flavor.

