Tra Que Vegetable Village was established in the 16th century, over 400 years ago, when the first settlers migrated from other regions and developed vegetable farming. Initially, the village was just a small area along the Co Co River, but thanks to unique cultivation techniques using river algae as natural fertilizer, vegetables here became famous for their fragrance and delicious flavor, supplying the entire Hoi An Ancient Town and even expanding to Da Nang. In the 18th century, legend has it that a Nguyen Dynasty king tasted Tra Que vegetables and praised them, contributing to elevating the village's status.
In terms of cultural value, Tra Que Vegetable Village was recognized as a National Intangible Cultural Heritage in 2022 by the Ministry of Culture, Sports and Tourism. It not only preserves traditional vegetable cultivation but also reflects the Vietnamese rural lifestyle: simple and close to nature. Tra Que vegetables use no chemicals, relying instead on organic fertilizer from river algae and natural insects for pest control, creating clean and safe produce. The village is also a symbol of sustainable tourism, honored by the World Tourism Organization (UN Tourism) as 'Best Tourism Village' in 2024. This highlights the village's role in combining culture, agriculture, and tourism, bringing economic benefits to more than 200 local households.