Hoi An Impression Theme Park Review 2026: What Makes Visitors Fall in Love?

The Hoi An Impression Theme Park is located on Con Hen islet, amidst the Hoai River in the Cam Nam ward of Hoi An. The commonly used address is 200 Nguyen Tri Phuong Street, from which visitors can easily access the park area. From the Hoi An Ancient Town, the park is only about 2–3 km away, equivalent to a 10–15 minute commute. Visitors can choose a taxi, Grab, motorbike, bicycle, or walk across the Cam Nam Bridge and continue along the access road into the park. Some sightseeing combos also include a boat ride experience on the Hoai River, offering a more engaging approach.

As part of the Hoi An Memories Land along with the Memories resort complex, the park is built as a cultural and artistic space that recreates the image of ancient Hoi An through architecture, landscapes, and performance shows. Spanning approximately 25 hectares, it offers visitors a journey to discover Hoi An in a lively and experiential way.

Note: The directional sign to the entrance (at 159 Nguyen Tri Phuong) is quite small, so using Google Maps is recommended to avoid getting lost. This is an ideal location, close to the Hoai River, making it convenient for visitors to combine exploring the ancient town and nearby spots such as the Japanese Covered Bridge or Thanh Ha Pottery Village.

The space of the Hoi An Impression Theme Park is designed like a miniature painting of an ancient trading port, featuring multiple cultural zones, architectures, and micro-landscapes deeply imbued with Hoi An's heritage. The ideal time to explore and take photos is from late afternoon, when the sunlight softens and the lights begin to glow.

• The Trading Post Quarter recreates the bustling atmosphere of the ancient Hoi An trading port with tiled roofs, silk shops, ceramics, and textiles. This is an ideal spot for vintage-style photo frames.

• The Vietnamese Village impresses with traditional architecture, rustic spaces, and cultural activities such as Bai Choi singing, traditional dancing, and artistic performances.

  • China Town and Japan Town stand out with their distinctive architecture, lanterns, and small bridges, offering numerous colorful photo angles.

  • Moon Bridge, Trading Port Moon Bridge, and Love Bridge are favorite check-in spots, especially at sunset or when the town lights up brilliantly at night.

  • Additionally, the Conical Hat Restaurant, Watchtower, Moon Hill, city gate, and lighting miniatures offer plenty of great photo angles, especially when visiting early before peak hours.

Besides the photo spots, the park also features a family entertainment area with folk games and interactive activities. Visitors should allocate about 1.5–2 hours to leisurely explore the entire area before enjoying the main performance show.

The "Hoi An Memories" Show is Vietnam's largest outdoor real-scene spectacle, holding a Guinness record with a 25,000m² stage and nearly 500 performers. The 60-minute program consists of 5 acts: Life, Wedding, Lamps and Sea, Shore, and Ao Dai—chronicling 400 years of Hoi An's history from the Champa era to the bustling Faifo trading port.

Key highlights:

• Unique artistic language: Uses the traditional Vietnamese Ao Dai as the primary symbol, combined with contemporary dance, laser lighting effects, 3D mapping, and vibrant sound (upgraded since 2025).
• Emotional experience: The audience is transported back in time, witnessing the intersection of Asian-European cultures, love stories, and the solidarity spirit of Hoi An's people.
• International awards: Screened in Times Square (New York) in 2019, received the Travellers’ Choice 2021 award from Tripadvisor, and achieved over 1 million views.
• Supporting mini-shows: Before the main show, performances like "Tiger-Beating Ho Chant" and "Empress of Silkworms" take place from 5:00 PM to 7:00 PM, helping visitors gain a deeper cultural understanding.

Thanks to the combination of scale, content, and presentation form, "Hoi An Memories" is not only an entertainment program but also a vivid approach to cultural heritage, leaving a profound impression on many visitors.

Ticket prices for the Hoi An Impression Theme Park in 2026 are updated directly from the official website, offering flexible choices for visitors ranging from park admission tickets to tickets for the "Hoi An Memories" show (note: show tickets already include park admission). Specifically, current prices are applied as follows:

• Hoi An Impression Theme Park Admission Ticket (excluding show): ranges from approximately 50,000 – 100,000 VND/adult, depending on the time and promotional programs. Children under 1.4m generally receive free admission or discounted rates.

• “Hoi An Memories” Show Ticket (applicable for adults and children from 1.4m and above), categorized by seating classes:

  • Eco Class: around 420,000 – 600,000 VND/adult, children from 250,000 – 300,000 VND.

  • High Class: around 675,000 – 750,000 VND/adult, children from 315,000 – 450,000 VND.

  • VIP Class: around 1,080,000 – 1,200,000 VND/adult, children from 480,000 – 600,000 VND.

Note: Tickets for local residents of Quang Nam usually have preferential pricing, starting from around 300,000 VND. Children under 1m get free show tickets. To avoid lines and secure the best price, visitors should purchase tickets online in advance.

The Hoi An Impression Theme Park generally welcomes guests from around 4:00 PM–5:00 PM until 10:00 PM, and is closed every Tuesday except for certain special occasions. Mini-shows take place consecutively from late afternoon until around 7:00 PM, while the "Hoi An Memories" show usually starts at 8:00 PM and lasts for about 60 minutes. To have a complete evening experience, you should arrive by 5:00 PM, leisurely stroll around, enjoy the mini-performances, and have dinner before entering the grandstand. It is advisable to be seated between 7:30 PM and 7:45 PM to settle in.

Show schedules are subject to change depending on weather conditions or special events, so please check the official information prior to your visit to proactively arrange your schedule.

The park offers a diverse selection of culinary options, focusing on Hoi An local dishes and Asian cuisine. You can dine without worrying about getting hungry between activities:

• Fast food and snack area (ancient street): Hoi An sweet soups (che), grilled banh mi, cao lau, Mi Quang – priced from 30,000-50,000 VND/portion in a lively atmosphere.
• Vietnamese village area: Rustic dishes like white rose dumplings (banh bao banh vac), Hoi An chicken rice, set within an authentic ancient house atmosphere.
• Chinese and Japanese culinary village area: Sushi, dimsum, ramen – diverse, priced around 100,000-200,000 VND/set, highly favored by youth.
• Buffet combo: Combined with show tickets, starting from 690,000 VND, including both Vietnamese and international dishes.

Note: Bring drinking water as prices inside the park are higher than outside. If preferred, combine dining at nearby spots in the ancient town such as Faifo Coffee.

To ensure a smooth visit to the Hoi An Impression Theme Park and optimize your budget, visitors can refer to the following practical tips:

• Book early: Purchase tickets online via the official website to get discounts and avoid sold-out situations (especially on weekends). Contact hotline 1900 63 66 00 if you need assistance.
• Arrive early: It is recommended to arrive around 4:00 PM to sightsee, take photos, and watch mini-shows before dark; avoid arriving late as the park closes quite early.
• Plan your route: Choose to move either to the left (family entertainment area) or to the right (Vietnamese village cultural area) according to your preferences. A reasonable sightseeing duration is about 2 hours.
• Weather and attire: Bring sunscreen and hats since it is an open-air area. Wear comfortable clothing and walking-friendly shoes.
• Cost-saving: Dine outside the park if you are on a tight budget. Combine with a tour from Da Nang for complimentary shuttle transfers.
• Important note: Avoid purchasing tickets from unverified sources to minimize the risk of counterfeit tickets. In case of bad weather, the show will still go on, so visitors should prepare raincoats.

The Hoi An Impression Theme Park is not merely a night-time attraction but also a unique cultural and historical experiential journey where visitors can fully feel the "soul" of ancient Hoi An through architectural spaces, performing arts, and especially the world-class real-scene show “Hoi An Memories”. With diverse ticket prices, increasingly refined services, and attractive promotions, this destination truly deserves a spot on your list of must-not-miss experiences when traveling to Hoi An. If you are planning an all-inclusive Hoi An trip, prioritize choosing Hoi An tours that combine exploring the ancient town, the Hoi An Impression Theme Park, and watching the Hoi An Memories show to save costs, travel time, and secure a more reasonable itinerary. These tours usually include guides, transfers, and show ticket perks, making them ideal for families, groups of friends, or first-time travelers.